Full Form of CTR | How is CTR calculated? | What is a Good CTR Rate? | Is high CTR good or bad?


CTR - Click-Through Rate
CTR - Click-Through Rate

Full-Form of CTR

CTR, a term popularly used in Internet Marketing, its Full-Form stands for Click-trough rate.

This is the ratio or measure which tells us the number of clicks being done on a specific link by visitors to our website or social media content where we invite users with a call to action.

It is also commonly called CTA (Call to Action), the easily understand example is the "Learn More' text or the button at bottom of an email marketing or a FB advertising campaign that tells people to click to know more about the product or services the advertiser is offering.

CTR or CTA tells the advertiser or the marketing team how many times people clicked on the link against the number of impressions.

(TOC) Table of Content

  1. How is CTR Calculated?
  2. What is a good CTR rate?
  3. Is high CTR good or bad?


How is CTR calculated?

CTR is calculated as the number of clicks against the number of impressions your ad is visible.

For example, if your ad is shown 100 times and only 5 people click on it, your CTR will be clicks/impressions = 5/100 = 5%.

What is a good CTR rate?

Experts say the average CTR in Google Ads is 1.91% for search ads and 0.35% for display ads.

But generally speaking, the industry standard as a rule of thumb is that a good Google Ads CTR (click-through rate) is 4-5% on the search network and 0.5-1% on the display network.

Is a high CTR good or bad?

In every campaign, a goal is a maximum number of clicks, it shows more and more people are showing interest and this leads to high sales.

High CTR (click-through rate) shows your campaign is targeting the right kind of people and this in return gives you high chances of getting your target leads and more sales.

The more people who click, there is the increased chance that these people will end up purchasing your services or goods.

Similarly, a low CTR means your ads are not reaching the right target audience as when not many people click, more sales are not happening.

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