Full Form of CTR | How is CTR calculated? | What is a Good CTR Rate? | Is high CTR good or bad?
CTR - Click-Through Rate Full-Form of CTR CTR, a term popularly used in Internet Marketing , its Full-Form stands for Click-trough rate. This is the ratio or measure which tells us the number of clicks being done on a specific link by visitors to our website or social media content where we invite users with a call to action. It is also commonly called CTA (Call to Action) , the easily understand example is the "Learn More' text or the button at bottom of an email marketing or a FB advertising campaign that tells people to click to know more about the product or services the advertiser is offering. CTR or CTA tells the advertiser or the marketing team how many times people clicked on the link against the number of impressions. (TOC) Table of Content How is CTR Calculated? What is a good CTR rate? Is high CTR good or bad? How is CTR calculated? CTR is calculated as the number of clicks against the number of impressions your ad is visible. For example, if your ad is sho...